Our Process

“We create personalized financial strategies by discovering your unique needs and objectives, assessing your risk tolerance and establishing a realistic time horizon. Then we proactively monitor and make adjustments to your portfolio as the financial markets fluctuate or your personal circumstances change.” – James Frawley, Founding Partner

Westside Investment Management is committed to a holistic approach to wealth management. We believe that your goals and dreams are the best place to begin the planning process and execute the steps necessary to properly manage your wealth, aligned with your values and objectives.

Our experienced advisors and financial professionals provide the wisdom and qualifications to coordinate strategies based on sound fundamental disciplines to help you address your goals. We want to provide our clients with a the higher level of sophistication by examining  all components of their financial lives and considering all as a whole.

Coordinating all aspects of your financial life
When specialized experience is necessary, we help coordinate with other professionals to help ensure that all aspects of your financial picture have been addressed. This also helps to ensure that the advice and guidance you receive from your other professional advisors, like your attorney or CPA, is properly aligned with your needs, goals and strategy.

We begin with in-depth analysis
We do not recommend an investment strategy or individual investments until we have prepared a detailed financial analysis of your current financial situation. Once a detailed analysis has been completed we will structure an investment portfolio using comprehensive, conservative, tax and inflation sensitive investment strategies where appropriate.

Your goals drive your investment strategy
Our investment strategies are driven by your specific goals and time frames to manage those objectives. Ongoing monitoring is an essential component of our investment approach. We focus on a number of key factors that can be leading indicators of deviation from historical performance patterns. Our monitoring process gives us the ability to make proactive investment decisions. Key indicators we focus on include:

  • Changes in the portfolio risk level
  • Style Drift
  • Changes in Portfolio Turnover
  • Changes in Key Investment Management Personnel

Importance of objective research
Investment research lies at the heart of Westside Investment Management’s value proposition. The delivery of timely, in-depth, unbiased research on individual securities, asset allocation strategies, financial markets and the economy provides us a powerful tool and a distinct advantage in helping you address your financial objectives. Our research takes advantage of:

  • 17+ professional research analysts at LPL Financial
  • Research reports and tools from Morningstar, Thompson Financial, Zacks, S&P, Bloomberg
  • Our knowledgeable team with over 100 years combined experience