James Frawley, ChFC®, CEPA®
Managing Partner, Co-Founder, LPL Registered Principal
LPL Registered Principal Santa Monica Office
Independent Financial Advisor
CA Insurance License # 0C02255
James Frawley is a Partner and Co-Founder of Westside Investment Management, Inc., a boutique wealth management firm serving successful families, business owners, and executives seeking a highly personalized approach to managing wealth.
Through Westside’s comprehensive wealth management approach, James helps clients coordinate every aspect of their financial lives — including investment management, tax planning, estate planning, risk management, charitable giving, and intergenerational wealth transfer. His goal is to simplify complexity and serve as a single trusted advisor overseeing the entire financial picture.
James believes that wealth management should be proactive, objective, and deeply personal. Rather than focusing solely on investment performance, he works closely with clients to align their financial resources with their long-term goals, family values, and legacy aspirations.
Since 1997, James has guided high-net-worth families through bull markets, bear markets, liquidity events, retirement transitions, and generational wealth transfers. He is a graduate of California State University Northridge with a BS in Business Finance, holds the Chartered Financial Consultant (ChFC), Certified Fund Specialist, and Certified Exit Planning Advisor (CEPA) designations, and is a member of the LPL Chairman’s Club (top 2% of 34,000 representatives, based on annual production).
Outside the office, James is an avid offshore sportfisherman who can often be found aboard his boat pursuing marlin and tuna along the Southern California coast. He is a proud Rotarian since 2007 and member of the MDR Club, and a supporter of the Friends of Ballona Wetlands. He lives in Marina del Rey with his two sons and daughter.
